Marko Oolo is an Estonian investor, entrepreneur, and investment manager who has played a central role in shaping modern investing culture in the Baltic region. He is best known for combining venture capital expertise with public education, transparent investing, and community building. In 2024, his long-term impact was formally recognized when Äripäev named him Estonia’s Investor of the Year.
This article offers a complete view of who Marko Oolo is, what he has built, how he thinks about wealth, and why his work continues to influence both new and experienced investors.
Why Marko Oolo Has Become a Trusted Name in Investing
Marko Oolo stands out because he does not treat investing as a closed profession. Instead, he treats it as a skill that improves when shared openly.
He operates at the intersection of:
- Professional venture capital
- Personal investing practice
- Public education and community
This balance has helped him earn trust across different investor groups, from startup founders to first-time retail investors.
A Clear Overview of Marko Oolo’s Professional Identity
At a high level, Marko Oolo works across four connected areas.
Investor and venture capital partner
He evaluates and supports early-stage technology companies with long-term growth potential.
Entrepreneur and product builder
He creates tools that help investors understand and manage their portfolios.
Community founder
He builds physical and digital spaces where investors learn together.
Public educator
He shares real experiences, including mistakes, to support learning.
Each role strengthens the others, which is why his influence has remained consistent over time.
Marko Oolo at Superangel VC
Partner and Investment Manager
Marko Oolo serves as a Partner and Investment Manager at Superangel VC, an early-stage venture capital fund based in Estonia. The fund focuses on technology-driven startups with global ambition.
Superangel has invested in companies such as:
- Bolt
- Starship Technologies
- Veriff
These investments helped establish Estonia as a serious startup hub despite its small population.
How He Approaches Venture Investing
Oolo’s work goes beyond funding decisions. He focuses on understanding founders, markets, and execution ability.
In practice, this means:
- Evaluating long-term founder mindset
- Assessing real customer demand
- Supporting companies after investment
This approach reflects his belief that people, not predictions, drive lasting success.
Building Investor Culture Through InvesteerimisFestival
Founder of a Major Retail Investment Event
Marko Oolo is the founder of InvesteerimisFestival, widely regarded as Europe’s largest retail investment event. Each year, the festival brings together more than 2,000 participants.
The event focuses on:
- Long-term investing
- Honest discussion
- Learning through real stories
Rather than promoting quick gains, the festival emphasizes patience, discipline, and shared experience.
Why This Festival Matters
Retail investors often learn alone. InvesteerimisFestival changes that dynamic by making learning social and grounded.
As a result, it has become a cornerstone of Estonia’s investment community.
Portfellow and the Value of Clarity
Founder of a Portfolio Tracking Platform
Marko Oolo founded Portfellow, a portfolio tracking and analytics tool designed to help investors see their full financial picture in one place.
The platform helps users:
- Track assets across accounts
- Understand allocation and risk
- Measure performance over time
Portfellow reflects Oolo’s belief that better decisions start with better visibility.
The Bigger Idea Behind the Product
Instead of encouraging frequent action, the tool supports calm, informed decision-making.
Clarity reduces stress, and reduced stress improves long-term outcomes.
Off The Record Jutud and Honest Investment Media
Co-Founder of an Award-Winning Platform
Marko Oolo co-founded Off The Record Jutud, an investment-focused media platform and podcast. In 2025, the project received Estonia’s Investment Act of the Year recognition.
The platform stands out because it values honesty over performance.
Why This Matters in Finance
Much investment content highlights certainty and success. Off The Record Jutud creates space for:
- Doubt
- Learning curves
- Mistakes and recovery
This honesty builds trust and helps listeners develop realistic expectations.
Investment Philosophy and Transparency
Open Portfolio Sharing
One of Marko Oolo’s most distinctive traits is transparency. He openly shares his personal investment portfolio and experiences on his website to educate others.
His portfolio includes investments in:
- Planet42
- Ampler Bikes
- Snabb
These disclosures are educational, not instructional. He clearly separates personal experience from universal advice.
A Holistic View of Wealth
Oolo consistently frames wealth as more than money.
His approach includes:
- Financial assets
- Skills and knowledge
- Personal brand and reputation
- Strong networks
This broader definition helps investors stay resilient during market cycles.
Recognition as Estonia’s Investor of the Year 2024
What the Award Represents
Being named Investor of the Year by Äripäev reflects contribution, not just returns.
The recognition highlights:
- Community impact
- Education and leadership
- Long-term consistency
For Marko Oolo, the award confirmed that openness and patience still matter in modern investing.
Why Marko Oolo’s Approach Resonates With Investors
Marko Oolo does not promise certainty. Instead, he emphasizes preparation.
His work consistently reinforces three ideas:
- Investing is a long-term skill
- Learning compounds like capital
- Transparency builds stronger communities
This mindset appeals to investors who value stability over hype.
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The Lasting Impact of Marko Oolo’s Work
Marko Oolo’s influence extends beyond individual companies or market cycles. Through venture capital, festivals, tools, and media, he has helped normalize thoughtful investing in Estonia and across the Baltics.
His legacy is not defined by a single success. It is defined by how many people now invest with greater clarity, confidence, and patience.
That is what makes Marko Oolo a lasting and trusted figure in modern European investing.